

Data visualization supports both of these goals.īeautifully designed and easy to consume data visualizations capture the attention of your audience and help them analyze and action the key takeaways. Not only do you have to get your audience’s attention, but you then have to encourage them to take action based on the available insights. Reporting on your key business metrics can be challenging. You should put data visualizations on a dashboard to:

When you put your data visualizations on a dashboard, you have the tools and information you need to make and validate your business decisions in an accessible and easy-to-share format. That’s an easier story to capture than sifting through the rows of an Excel file, right? If you’ve had an excellent quarter and your revenue is up, your line chart will be making a slow climb to the upper right. When done well, a data visualization will tell the story that is hidden within the numbers in your spreadsheet without words. Might I suggest a slight edit: a data visualization is worth a thousand words. You’ve likely heard the old adage: a picture is worth a thousand words. So using those basic human conditions to turn numbers into visuals is an incredible skill to have in your back pocket. By nature, humans are visual beings-we’re drawn to colours, shapes, and patterns. We use data visualizations to help us tell stories. Intuitively and logically interpret data.Get your team on the same page regarding performance and outcomes.Provide an at-a-glance view of business performance for key decision makers.Integrate your data sets and data sources in one place.Keep a pulse on key metrics related to the health of your business.In a business context, you often find data visualizations in reports, presentations, or on a business dashboard.īusiness dashboards display data visualizations to help you: Where do you put data visualizations? Data visualizations are everywhere: on the evening news, embedded in tweets, or on the front page of the newspaper. You can choose any visualization and assume it’ll do the trick, but it’s worth the time and effort to select and customize the right visualization for long-lasting impact. Selecting the right graphical representation depends on the story you are trying to tell. Using data visualizations helps you to easily understand and analyze trends and outcomes within your data.
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This article is part of our Starter Guide series.
